5 Unexpected Things That Happen When You Build Your Personal Brand
When you show up and share your story, everything shifts. Your day looks different. Your phone buzzes more. Your business ...
Pop-Tarts Brand Turns Bowl Game Traditions Upside Down
The Kellanova-owned brand received an estimated $26.1 million in media value around last month's college football bowl game ...
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Business ideas for aspiring high earning influencers
The first step in your influencer journey is finding your niche. Ask yourself: what are you passionate about? Whether it is ...
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Cost-Effective Strategies for Startups to Establish Brand Identity
The challenge is building a distinctive and cohesive brand while staying within budget. Thankfully, startups can use ...
CMOs To Watch, Presented By Zenith: Lisa Little-Cain On Bushwalks, Big Ideas & Brand ...
ALDI's Lisa Little-Cain gets the CMOs To Watch treatment. B&T unable to comment on the sleeping child in the photo.
MoneyShow's Best Investment Ideas For 2025: Part 7
MoneyShow presents top investment ideas for 2024 from leading advisors. Part 7 includes Village Super Market, MARA Holdings, ...
Brand marketing stunts create noise but little else
PUMA's PVMA campaign and YesMadam's email layoff stunt spark debate on controversial marketing, highlighting risks and potential backlash for brands.
‘Be a partner, not a vendor’: How agencies keep clients sweet amid personnel shifts
News that there’s a new chief marketer coming to a client is enough to make even the hardiest agency folk shiver. So, how can ...
Harvard Business Review2 天
Research: Trying to Pick the “Best of the Best” Is the Wrong Approach
Tarang Amin Ishai Menache, Jeevan Pathuri, David Simchi-Levi and Tom Linton A.G. Lafley and Roger L. Martin A roundup of Harvard Business Review’s most popular ideas and advice.