Once developed ensure that the brand strategy plan is disseminated across the organisation to all personnel that are affected by the plan, e.g. investor relations, PR, corporate communications ...

What is brand recognition, and how can your brand achieve it? This guide will help you understand why it matters.

This article is the last in a series of three from Osprey Health Consulting. In this third article we will cover the importance of insight and measurement in brand planning and provide the brand ...

The challenge is building a distinctive and cohesive brand while staying within budget. Thankfully, startups can use ...

Email marketing is a vital part of any digital marketing strategy today. Email stands as the most reliable method to reach ...

Jill McVicar Nelson explains what the brand has learned from its Super Bowl ads and how it’s facing uneasiness around TikTok’s future. The Dutch fashion retailer’s Omoda Stylist platform leverages ...

At ISE 2025, Korbyt will demonstrate new AI capabilities coming to the Korbyt Anywhere digital signage and workplace ...

A well-drafted business plan would address various aspects pertaining to the business. In case the business plan is to be submitted to the bank or private equity firms, it is better to have the ...

Can you build a thriving real estate business on TikTok? Learn how Kina Desantis grew her wildly successful business in just ...

Give your award certificates the polished look they deserve—and make sure they meet the UB brand standards—by using one of the templates below.