Your Brand Bible Time to pull everything together into one place - your holy grail brand strategy document should guide all decision making going forward. I recommend working through this brand ...

Digital document management enhances your business’s reputation in several ways. Firstly, it improves efficiency by ensuring ...

CMO Radhika Duggal detailed the strategy behind the league’s “Game On” effort starring rapper Doechii that will premiere before the big game. CEO Brian Niccol detailed how marketing investments can ...

In an AI-driven working world, your digital presence and professional identity are crucial. Learn how to build a personal ...

There's nothing quite like the power of celebrity to bring awareness and attention to your products and services. Here are a few pointers for how you can leverage a well-known personality to drive ...

Imagine: You're in charge of marketing for a major automaker, and your biggest competitor just recalled thousands of vehicles ...

Within physical retail spaces, aesthetics are meticulously curated to enhance the perceived value of these offerings, a strategy reminiscent of how masstige brands have successfully positioned ...

According to Britannica, starting from its launch in 1995, Kirkland Signature designed its products “to be of equal or better ...

Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking resemblance to Apple's iPhone nomenclature. The computer manufacturer is ...

What's in a name? A lot, actually. The right brand name can make your business stand out, connect with customers emotionally, and convey what you're all about. But choosing that perfect moniker is ...

And what’s going on with influencer relations—is that still a viable strategy? (Hint: 100% yes. More on that below.) • Where is your audience? This is Marketing 101. Put your brand wherever ...