A brand’s ability to forge meaningful connections often lies not in what a brand offers, but in how it resonates emotionally ...

Brand Mapping is commonly used to visually convey the competitive ... or semantic rating scales (typically 5 or 10 point scales). Also called perceptual maps, position maps and space maps ...

Perceptual maps are the only way to understand what your position is in the market and how the market ... First, they show how close customers perceive your brand to be relative to competitors. If ...

Let's explore these seven archetypes and how they map onto branding ... and every consumer needs to feel nurtured. Brands embodying this narrative position themselves as mentors, offering care ...

Startup founders often lack time but they should invest resources in identifying a winning brand position that will then drive all their strategic decisions.

The 34th LBR- LBO forum in Colombo this week on ‘Placing Sri Lankan on the World Map – CEO’s Role ... that continually assesses and reviews the brand's global vision and strategy, as well as its local ...