culminating in a deeper brand mission. The Perceptual Map Framework positions the brand based on quality and exclusivity, differentiating it from mass-market options. Lastly, the Brand Archetype ...

After a pandemic and a Chapter 11 restructuring, LATAM Airlines has emerged as a dominant player in South America. Read why ...

The University at Buffalo amplifies ambition for students, faculty, staff and the community, offering vast possibilities for achievement in a diverse, supportive and creative environment. As New York ...

IHG Hotels & Resorts (IHG) continues to build momentum across its Luxury & Lifestyle portfolio – one of the largest in the ...

Tech Mahindra has been consistently strengthening its brand positioning with the launch of its Scale at Speed™ promise that has been resonating with customers across the globe. The organization ...

It’s possible to have multiple supporting points for a single attribute or benefit. We've also expanded on the appropriate elements of the master brand to craft a full communications guide and evolved ...

Discover how brands can capitalize on TikTok’s “Q5” to inspire, reduce ad costs, and drive bookings with family and ...