In our 'Marketing Excellence' themed ... is a precursor for formulating the brand strategy, as it tells us where we are now and where we need to go. Once you have your brand strategy, you will ...

Use who your customer is to inform your marketing strategies, including social media investments. Figure out what platform or channel is most organic for their behavior. Brands and retailers often ...

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Laura Hutfless, cofounder of Entertainment Marketing Agency FlyteVu Collaboration between brands has been on the rise, and in 2025, it’s becoming a game-changing strategy for innovation.

Clif Bar is launching a new brand platform and integrated marketing campaign that targets runners ... bar that carries 11 grams of plant-based protein. The campaign media plan spans Meta, Google ...

EMERYVILLE, Calif., Jan. 30, 2025 /PRNewswire/ -- CLIF BAR is announcing its new brand platform and integrated marketing campaign, "Raise Your Bar," designed to draw inspiration from people who ...

Jan. 31, 2025 /PRNewswire/ -- Empower Brands, a world-class franchising ... No other multi-branded collective has built and launched a platform like this portal." Empower partnered with Ignite ...