This paper emphasizes the challenge and opportunities in the evaluation of new IPs being developed by 3rd Party vendor. Author suggests Perceptual Mapping technic for deciding the vendor offerings and ...

Citations: Carpenter, Gregory. 1989. Perceptual Position and Competitive Brand Strategy in a Two-Dimensional, Two-Brand Market. Management Space. (9)1029-44.

I call it "me too" positioning. In every B2B software market I follow, there are at least two companies making the same claim. In the business intelligence (BI) market (see perceptual map below), no ...

It’s possible to have multiple supporting points for a single attribute or benefit. We've also expanded on the appropriate elements of the master brand to craft a full communications guide and evolved ...

When you encounter a logo, you also experience the brand's personality. The longer you look at it ... The science behind the effect of logo shapes on the human mind is based on the cognitive and ...

Areas in yellow - Around 7 inches. Dark blue - 4-5 inches. Lightest shade of blue - Between 2.5 inches and 3.5 inches. Click on the fourth, fifth, and sixth images above to see areas where a Winter ...

Activision has revealed the season's new gameplay trailer, which features new multiplayer maps, more DLC weapons, and operator skins. The trailer also gives a first look at gameplay and Wonder ...

Bosses at studio CD Projekt Red have revealed new details about The Witcher 4, including information about the map players will get to experience and the monsters they'll have to fight.