These campaigns encourage users to create and share content related to a brand, boosting authenticity and engagement. From viral videos to creative contests, brands leverage UGC to connect with ...

On Valentine’s Day, Black Star Pastry and QT Hotel & Resorts released a campaign designed to celebrate “love and heartbreak”, ...

This section explores examples of brands that have successfully created strong connections with their customers through distinct brand personas. Dr Squatch has carved out a niche in men’s care by ...

For example, you're a small, local coffee roaster looking to break into the national ... The last thing you want is a poorly executed co-branding campaign to undermine that hard-earned equity. To ...

QT Hotels & Resorts and Black Star Pastry have launched Eat Your Heart Out, a bold Valentine’s Day campaign celebrating love ...

Inconsistent branding can not only jeopardize marketers' chances of converting prospective buyers in the future, but also ...

In the UK, one in five people has a visible difference – a scar, mark or condition on their face or body that makes them look ...

The BetFury Signature Campaign runs for one year, until January 11, 2026, with the potential for extension. Any registered ...

Most companies focus on logos, websites, and marketing campaigns when building a memorable brand. But one powerful tool often flies under the radar: landscaping. The outdoor space surrounding a ...

Social Proof Features: User-generated content (UGC), reviews, and ratings serve as powerful trust signals. Consumers rely on ...

Talking to consumers is harder than ever, says Clare Turner, Chief Commercial Officer at Pearl & Dean. Too much noise, too ...

Athlete activism has become a significant force in the sports industry, influencing the athletes' careers as well as the ...