The bonobos eagerly pointed out treats to humans who didn’t know where they were, but when humans had watched the treats ...

Discover how color influences emotions, decisions, and behavior in everyday life. From branding and design to interior spaces ...

We observe their behavior and we mimic that behavior. In short, we do what they do. This theory is also known as social cognitive theory. Social learning theory, developed by psychologist Albert ...

Behavioral economic theories are used to explain most everyday decisions, such as what people buy, how they manage their finances, and whether or not they make healthy lifestyle choices.

Evolutionary Theory and Behavior Dynamics explore how evolutionary principles can explain and predict behavioral patterns in both humans and artificial organisms. This field of study utilizes ...

Modern portfolio theory (MPT) and behavioral finance represent differing schools of thought that attempt to explain investor behavior. Perhaps the easiest way to think about their arguments and ...

Two different groups of macaques have been spotted in Japan mounting sika deer. The behavior could be part of a shared ...

Students in our program apply social and behavioral science theories and methodology to predict and explain health-related behaviors as well as develop and evaluate health promotion and ...

A new study finds a sinister side to memes, pointing to their role in strengthening online communities of conspiracy ...

Modern portfolio theory (MPT) and behavioral finance represent differing schools of thought that attempt to explain investor behavior. Perhaps the easiest way to think about their arguments and ...

The PhD in Health Behavior is offered by the Department of Health Behavior. Health Behavior doctoral students learn to use theories and methods from the social and behavioral sciences to develop ...