Sales and marketing teams are trying all different approaches, but whether they flip the funnel, turn it, or "bop it" (the choice of my nine-year-old), the traditional funnel doesn't properly reflect ...

Done correctly, social can drive B2B lead gen and conversions. The Role Social Plays in B2B Sales Social is a top-of-funnel tactic, so use it to connect with the audience members who will benefit from ...

An effective B2B appointment setting strategy is vital for businesses looking to scale their sales operations and build strong client relationships Organizations can optimize their lead generation eff ...

B2B sales are becoming more digitalised, with fewer face-to-face meetings. Find out why marketing is taking on more sales ...

Maximize conversions by tailoring content to each sales funnel stage. This guide provides strategies for crafting high-impact content at every step. Creating content for your audience involves ...

A strong brand reputation acts as a critical trust accelerator in longer B2B cycles involving many stakeholders, ...

With customer journeys more complex than ever, engagement metrics provide the insights you need to nurture leads and stay ...

Ad Intelligencer's data-driven, full-funnel methodology, and global expertise position it as one of the leading paid ads agencies. Through personalized, results-oriented solutions, it drives ...

If you’re a B2B marketer looking for more leads ... Whether you're looking to drive top-of-funnel leads or help your sales team nurture prospects, well-designed, well-written ebooks can deliver ...