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morethandigital
3 天
B2B sales are changing – how sales and marketing are winning
B2B sales are becoming more digitalised, with fewer face-to-face meetings. Find out why marketing is taking on more sales ...
Marketing
10 小时
Quick Five-Step Guide to Launching Your Own B2B SEO Campaign
New to B2B SEO? This guide walks you through the fundamentals to improve visibility, credibility, and lead generation.
6 天
High-Quality B2B Data: The Keystone of Lead Conversion Optimization
High-quality B2B data is the cornerstone of successful marketing and sales strategies in today competitive landscape It not just about collecting vast amounts of data it about curating refining and ut ...
inc42
4 天
ABM Vs. Demand Generation: Which Strategy Drives B2B Success?
While both aim to enhance customer engagement and boost conversions, their methods, target audiences, and goals differ ...
2 天
Outsmarting Bots: Unmasking Non-Human Email Activity With AI
At the end of the day, ensuring the quality of your data (in this case, accurate email open rates) can only lead to great ...
Exchange 4 Media
22 小时
‘Customer journeys are not linear anymore’
Industry experts at the e4m India Brand Conclave 2025 came together to discuss the various aspects of customer journeys and ...
ecommercetimes
2 天
Images Are Money
With attention spans shortening and information overload growing, e-commerce pros who harness the power of visual ...
1 天
Google Launches Open-Source “Meridian” Marketing Mix Model
Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign ...
CMS Wire
3 天
The Top 5 CRM Functions You Should Automate
Automation tools can improve efficiency at every stage of the sales pipeline. Monday CRM makes automation easy.
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