Joshua Morse is a strategic marketing consultant with over 20 years of B2B Product Marketing experience. Before moving into consultancy in 2012, Joshua served as a Product Marketing Manager for ...

Learn why these differences matter and which marketing strategies work best for B2B and B2C businesses in this guide. B2B stands for business-to-business. In this model, your customers are other ...

and the average buyer cycle in B2B marketing could be anywhere from six months to five years, this type of plan can help you narrow down your targeting efforts to: Who is an ideal customer?

Both right and wrong decisions are based on emotion." Michal agreed. "I think that the strategies and tactics to make an impact on people's decisions lay in the same places for B2C and B2B. B2B ...

In the evolving world of B2B marketing, two powerhouse strategies have emerged as the leading methodologies for driving lead generation and revenue growth—Account-Based Marketing (ABM ...

Partnering with a B2B SaaS marketing agency offering specialized SaaS marketing services can help businesses tackle these challenges with targeted strategies, lead generation, and ABM campaigns.

Content teams will focus on strategy ... marketing becomes more critical. Building genuine relationships and showcasing empathy will create lasting customer loyalty. Leverage customer feedback and ...

B2B marketers must adapt their strategies to harness AI's full potential, combining technological efficiency with human expertise across various aspects of content marketing. Successful adoption ...

Trust in marketing measurement is already poor, and left unchecked, it’s poised to get 20% worse. The pain that your organization feels surrounding B2B marketing measurement problems is real.

EY has launched two campaigns in a week, with new creative ‘Generations’ set to remind its clients about the responsibility they have in building the future.