During what could be a banner year, a focus on generative AI and the convergence of connected TV and retail media key into ...
Candidates need to demonstrate data and tech capabilities, as well as a bulging Rolodex of client contacts, advertising ...
The year 2025 offers a pivotal opportunity for B2B brands to innovate with authenticity and purpose. By embracing privacy-first advertising, integrating cultural relevance, thoughtfully using AI, and ...
Nikhil Kumar, Chief Growth Officer, mediasmart, explains how emerging trends like connected TV, digital out-of-home, and ...
Investments in programmatic advertising keep growing, which means that the industry’s evolution is not going to stop in the ...
“I don’t think that clients care if you have AI if it doesn’t produce the results that they like. This is the year that the industry really has to pay that off,” said Lindsey DiGiorgio, CMO of ...
LinkedIn’s latest marketing jobs report highlights industry growth, key skills, and strategies for career success.
An ad industry alliance has launched a major new resource designed to assist the industry in making advertising accessible to all. The Ad Accessibility Alliance has today (28 January) announced a new ...