During what could be a banner year, a focus on generative AI and the convergence of connected TV and retail media key into ...

Brands that integrate AI into their advertising decision-making will optimize their investments and be able to anticipate ...

Candidates need to demonstrate data and tech capabilities, as well as a bulging Rolodex of client contacts, advertising ...

Investments in programmatic advertising keep growing, which means that the industry’s evolution is not going to stop in the ...

The year 2025 offers a pivotal opportunity for B2B brands to innovate with authenticity and purpose. By embracing privacy-first advertising, integrating cultural relevance, thoughtfully using AI, and ...

It’s a common scenario when businesses need to decide if they should do all of their PR and marketing in-house or hire an ...

Analysts expect 2025 will be a banner year for advertising M&A following the proposed merger of Omincom and IPG.

With only one in four TV ads being subtitled in the UK and less than one in 10 with audio description, there is much progress ...

DeepSeek AI revolutionizes marketing strategies with groundbreaking technology, promising unprecedented advancements in the ...

Lauren Harwell Godfrey, jewelry designer, entrepreneur, and founder of Harwell Godfrey, turned a hobby into a success story. Godfrey’s journey dates back to a career path where she sported several ...

LinkedIn’s latest marketing jobs report highlights industry growth, key skills, and strategies for career success.