During what could be a banner year, a focus on generative AI and the convergence of connected TV and retail media key into ...

An ad industry alliance has launched a major new resource designed to assist the industry in making advertising accessible to all. The Ad Accessibility Alliance has today (28 January) announced a new ...

The Advertisers Association of Nigeria has raised concerns over the continued absence of a governing council for the ...

Inspira Marketing bridges the gap between emerging and established talent through its immersive Brand Camp summer internship ...

LinkedIn’s latest marketing jobs report highlights industry growth, key skills, and strategies for career success.

Indie agency Sunny Advertising has promoted Sarah McNeil to chief executive officer, effective February 1.The ...

Nikhil Kumar, Chief Growth Officer, mediasmart, explains how emerging trends like connected TV, digital out-of-home, and ...

The companies have full control of marketing, incentive, and messaging, as well as receive complete performance analytics. With such reporting available, the pharma industry has the tools ...

As someone who has experienced both sides of the healthcare marketing industry – within the pharmaceutical company and, now, on the agency side – I see a disconnect between the traditional ...

Founder and Global CEO of Grapes Worldwide, delves into the key elements that enable brands to create distinctive and ...

Bentsifi joins industry practitioners in welcoming renowned Marketing professor and distinguished faculty member at the University of Ghana Business School (UGBS) – Prof. Kobby Mensah, who has been ...

“I don’t think that clients care if you have AI if it doesn’t produce the results that they like. This is the year that the industry really has to pay that off,” said Lindsey DiGiorgio, CMO of ...