Even after the increase, the ad-free plan remains comparable to similar options from Netflix or Max. Below, we've provided a full Disney Plus price breakdown for every plan and package ...

Disney’s ad-supported streaming offerings have reached a total of 157 million monthly active users globally, the company disclosed on Wednesday. The figure includes 112 million MAUs in the U.S ...

One common complaint about the ad industry is a lack of transparency about where you're buying and how it's measured. At CES 2025, Disney discussed their new global ad tech stack and how they're ...

Are you a print subscriber? Activate your account. By Ewan Larkin - 2 hours 3 min ago By Ad Age and Creativity Staff - 3 hours 56 min ago By Ad Age Staff - 4 hours 7 min ago By E.J. Schultz - 5 ...

Disney is boosting its advertising capabilities for live events, with third-party partnerships, a new certification program for live sports and entertainment as well as biddable deals for live sports.

Disney said it is expanding its “Magic Words” advertising feature, introduced last year, to live programming. That and other innovations were touted by the media giant Wednesday at its fifth ...

ADVAN expressed its reservations about some of the ARCON Act 2022’s outcomes, including its definition of advertising terminology and provisions for a governing council.

Are you a print subscriber? Activate your account. By Ewan Larkin - 2 hours 3 min ago By Ad Age and Creativity Staff - 3 hours 56 min ago By Ad Age Staff - 4 hours 7 min ago By E.J. Schultz - 5 ...