That left room for Johnson & Johnson’s Tremfya to jump up to the second spot, while Novo Nordisk’s megapopular obesity med Wegovy—a recent addition to iSpot.TV’s pharma ad spending ...

ADVAN expressed its reservations about some of the ARCON Act 2022’s outcomes, including its definition of advertising terminology and provisions for a governing council.

DUDLEY Council has announced it will stop collecting commercial waste from businesses from the end of March this year. The council has written to businesses to inform them that after March 31 the ...

Nielsen's Big Data + Panel technology which includes measurement of smart-TV audiences, won backing from the Media Rating ...

Shelby City Council members had a discussion regarding the formation of a new Ad Hoc Committee during the most recent council meeting. In new business, a discussion was brought forward regarding the ...

Now that streaming is reworking the economics of traditional TV ... in total ad revenue tied to the main event and ancillary programming. Fox will be able to squeeze some extra commercials ...

The Anacortes City Council met on Jan. 21 to hear a 2025 budget update, a presentation on the APD police K-9 program and an update on the Commercial Avenue Project. Finance Director Steve Hoglund ...

It's simple, predictable and universal. Perhaps that's why marketers adopted a similarly simplified view of how advertising campaigns saturate: Keep increasing spend until returns diminish ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 12 min 29 sec ago By E.J. Schultz - 1 hour 5 min ago By Tyler Bishop - 4 hours 6 min ago By Tim Nudd - 6 hours 5 min ago By ...

employee's alleged involvement in a scandal surrounding entertainer Masahiro Nakai, many sponsors are replacing their commercials on the network with public ads by Advertising Council Japan (AC ...