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Campaign US
5 小时
Are you not entertained? Pop-Tarts, once again, brings spectacle to bowl games
Have fun with others. By interacting with other food-themed bowl games like the Cheez-It Bowl and Mayo Bowl, Pop-Tarts leaned ...
Campaign US
7 小时
Sandals Resorts digs deep into its Caribbean roots for global brand campaign and refresh
But for Sandals Resorts, the parent company of the Sandals and Beaches All-Inclusive Resorts, its properties’ identities are ...
Campaign US
7 小时
Why Google has never looked more fragile as an advertising channel
In reality, it is going to take years for anything material to happen off the back of this ruling. Google is expected to ...
Campaign US
9 小时
What B2B marketers are betting on in 2025
Marketers no longer simply push out generic content and hope it resonates. B2B decision-makers increasingly demand ...
Campaign US
5 小时
The Christmas Beyoncé Bowl: Turning fandom into advertising success
Christmas Day has long been dominated by the NBA’s exciting games, while NFL regular-season games have traditionally lacked the advertising impact of the Super Bowl. This year, however, the game ...
Campaign US
3 天
Golin forecasts DE&I, changing media among top communicator impacts in 2025
Golin’s corporate reputation trends 2025 report was compiled with insights from more than a dozen experts in the U.S. and ...
Campaign US
3 天
Winners, predictions, consolidations: Campaign US’ top 10 ad agency stories of 2024
Some winners of the agency categories included Curiosity for Corporate Communications/Marketing Team 2024, Assembly for Media ...
Campaign US
4 天
The new era of advertising: AI, creativity and consumer trust
The game has changed and marketers can no longer rely solely on media targeting signals. Now, the creative itself is the ...
Campaign US
4 天
A look back on retail’s biggest numbers in 2024
U.S. holiday retail sales are expected to top $1 trillion in 2024, with about a 3% projected increase from last year, as ...
Campaign US
7 天
Campaign's most-read features of 2024
Data from Campaign School Reports proved a hit in 2024, from features about hybrid-working to parental leave policies.
Campaign US
7 天
Lindt touched down in DC airport to gift sweet treats to travelers
Holiday travelers passing through Concourse C at Ronald Reagan Airport in Washington, DC, Dec. 19-20 were treated to a sweet ...
Campaign US
10 天
The middle is death. Why brands can't afford to stay passive in 2025
The concept of "brand risk" has flipped; the real danger of invisibility now outweighs the risk of taking a stance. In the ...
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