The methodology Search Lift is powered by a conversion lift study. This means Meta can split a target audience into two ...

The dating app, owned by Match Group, worked with Mischief as the creative agency for the campaign.

Publicis Regression Based Attribution (PRBA) provides advertisers with powerful tools and consistent measurement to ...

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The nonprofit collective released its annual list showcasing 30 Brazilian individuals.

As part of a series celebrating the winners of the inaugural Meta Agency Awards, this article focuses on Havas’s outstanding ...

The new ad, titled ‘Elf Squad’, helps consumers protect their financial identity during the festive period instead of ...

The role of the CMO continues to evolve. In the current global marketplace, CMOs are navigating market complexities, while ...

With a Golden Globe nomination secured even before its release, the record-breaking series returns on December 26, backed by ...

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3 Great Ads is a long-running Thinkbox and Campaign series. The idea is not only to explore some of our greatest ads in the ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...