It positions itself as a tool to streamline, optimise, and elevate brand-creator partnerships on an international scale.

In contrast to global trends, India’s print advertising has been exhibiting a resurgence. According to a TAM report, the ad ...

There exists a treasure chest—hidden in plain sight, not buried deep beneath the ground—waiting to be unlocked with the right ...

Marketing financial services in India’s small towns isn’t about quick wins. Rather, it’s about cultivating long-term relationships, says Godrej Capital’s chief marketing officer.

Response India’s director suggests essential reads tailored for advertising professionals aiming to excel and enhance their ...

Greenply's VP for marketing decodes holiday consumer mindsets, offering tips for crafting impactful brand messaging during ...

Our weekly roundup of the latest appointments and account wins from Redmatter, Confiance Communications, JioStar, Foundit, ...

As virtual influencers made their presence felt throughout 2024, Campaign probes how their use in brand campaigns is sparking ...

Creating memorable festive season campaigns is all about innovatively weaving the values of authenticity and empathy into the ...

The budget hospitality brand from Accor is localising its global campaigns and is attempting a makeover to appeal to ...

Havas India appointed John Thangaraj as chief strategy officer of Havas Creative Network India. His remit included Havas ...

Digital marketing and content creation drive 9% hiring growth, putting fresh talent in the spotlight for advertising agencies ...