The need for B2B marketing leaders to understand and consider the geopolitical context was also discussed at the Propolis ...

Propolis is where B2B marketers find the right strategies, frameworks and skills to confidently drive growth, build teams, and prove a clear business impact. It’s driven by practical insights from ...

To say the B2B martech landscape is complicated would be a major understatement. There seems to be an endless sea of marketing vendors to choose from, which isn’t necessarily a bad thing, but it can ...

Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events. Discover what Propolis can offer you. Where most effective ...

AI-driven search technologies are revolutionizing the way businesses engage with their customers. Learn how to harness these innovations to optimize customer experiences, increase conversions, and ...

Atos is a leader in digital services, with annual revenues of €11 billion and 110,000 employees in 73 countries. The group provides cloud, cybersecurity, high- performance computing, big data, ...

Propolis members can benefit from discounted rates for our training courses, as well as access to our bespoke advisory services and events. Discover what Propolis can offer you. Brand-driven growth is ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

In this episode of The B2B Marketing Podcast, David Rowlands catches up with Matt Allen, Director of Business Development & Marketing at real estate adviser Bidwells. In November 2024, Matt was ...

There are many reasons that self-reported attribution e.g. asking where did you hear about us, is making a comeback. Firstly, qualitative data overlaid with digital attribution enables you to see so ...

In today’s complex professional services landscape, standing out and driving growth has never been more challenging or more rewarding. From navigating lengthy sales cycles to showcasing your unique ...

Upskill your teams and enhance your learning with our ABM training. Looking to take your marketing efforts to the next level? Account-Based Marketing (ABM) is a powerful strategy that can help ...