It’s a common scenario when businesses need to decide if they should do all of their PR and marketing in-house or hire an ...

Marketing salaries can exceed $200,000 for top executives, with strong compensation for digital roles - see the 14 ...

With 70% of business transformation projects failing, marketing data and technology could hold the key to success.

Patagonia’s marketing strategy urging sustainability, and the promotion of used Patagonia goods, is working and the company’s overall sales have increased.

AI-driven tools create dynamic ad content and personalised email campaigns that adapt to customer preferences.

GetWhys Inc. today said it has raised a $2.75 million seed funding round to further the development and marketing of its ...

The question ahead of the release of part two due out in November — is how to keep its biggest fans engaged without ...

In a conversation with, Paramjeet Mehta, Marketing Head – Consumer PC & Gaming, Systems Group, ASUS India, discusses the ...

McDonald’s is promoting Alyssa Buetikofer, the chief marketing officer of its Canadian business, to lead its marketing ...