Coughlan, Peter J., Kaiho Patrick Lee, and Deborah Freier. "Competitor Analysis: Anticipating Competitive Actions." Harvard Business School Background Note 701-120, February 2001. (Revised February ...

By conducting a competitive analysis—studying your competitors and learning their strategies—you can adjust your own marketing approaches and gain an edge. Indeed, being an expert in ...

Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service A competitive analysis is a critical part ...