Using primary and secondary fonts, colors, photography and other elements is key to creating campaigns that engage audiences and build awareness for the CU Boulder brand. The examples below illustrate ...

Inconsistent branding can not only jeopardize marketers' chances of converting prospective buyers in the future, but also ...

Green River Distilling Company unveiled its first “modern brand” advertising campaign in over 100 years. Officials say the ...

In the Andaz brand campaign, Hyatt's team showcased real people living out their more aspirational and non-traditional sides in the setting of Andaz properties. For example, one middle-aged school ...

is the brand—for example, Charity: Water, Aging in Place, and DIY. When Goodson turns to corporate marketing, he is not as persuasive that branding campaigns add up to movements. Pepsi’s Refresh ...

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To understand how the Mayo Clinic became a superior healthcare brand, I talked with Leonard Berry, PhD, to understand their ...

Frito-Lay’s brand campaigns often are cited as examples of smart, relevant marketing. “Whether it is a brand campaign that empowers consumers such as Lay’s Do Us a Flavor, or it is creating ...

QT Hotels & Resorts and Black Star Pastry have launched Eat Your Heart Out, a bold Valentine’s Day campaign celebrating love ...

The iconic brand kicked off its "40 Years of Greatness" campaign on Christmas Day with a commercial reimagining sneaker history had the Air Jordan line never taken flight. What if Nike refused to ...

The brand’s first effort from Carmichael Lynch, “Perfectly Unreasonable,” includes activations across social, digital, podcasts and beyond.