Oracle has unveiled new AI agents and generative AI capabilities to empower sales teams to accelerate sales processes and more meaningfully engage with Oracle has added new AI agents and generative AI ...

Act-On Software Inc., one of the earliest players in enterprise marketing automation landscape, is being acquired by ...

Account-based marketing (ABM) has significantly transformed since its emergence in the early 2000s. Initially a niche ...

An architect, on the other hand, addresses the big picture. They’re more strategic and visionary, looking at all the systems ...

Bombora, a provider of B2B data solutions, integrated with Audigent, a data activation, curation and identity platform, to ...

As artificial intelligence (AI) continues to make its mark on various industries, customer service is experiencing one of the ...

ZoomInfo, a go-to-market (GTM) intelligence platform, and Salesloft, a revenue orchestration platform, expanded their ...

As we enter 2025, the pace of innovation in B2B marketing is showing no signs of slowing down. To help marketers prepare for ...

Account-based marketing (ABM) has significantly transformed since its emergence in the early 2000s. Initially a niche practice adopted… ...