DirecTV expanded its stake in addressable TV ad platform Invidi on Wednesday. It’s now the majority owner. Terms of the deal ...

The Trade Desk announced its plan to buy Sincera, a startup that aggregates and supplies metadata to ad tech companies.

In this interview at CES 2025, LG Ad Solutions CTO Dave Rudnick talks about the division's new "moonshot" unit, Innovation ...

Today, AI is being used in CTV for a variety of machine learning applications. But in the future, AI will drive an unprecedented level of personalization. In this interview at CES 2025, LG Ad ...

Duolingo has created a strong community centered on Duo, who (half-jokingly) threatens users on social media when they post ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

T-Mobile buys Vistar Media, an ad platform that specializes in digital out-of-home, for approximately $600 million.

Ampersand has a new measurement platform that combines streaming and traditional TV data to give buyers a better idea of ...

Nielsen's Matt Devitt, head of advertisers and agencies, discusses the biggest changes in how advertisers and agencies are ...

Reddit COO Jen Wong shares how the company is banking on AI to push its conversation-driven performance marketing platform ...

On December 19, the day after Google told clients about its fingerprinting update, the ICO’s executive director of regulatory ...

AdGood, a nonprofit that helps other nonprofits access streaming media, officially launched during CES in Las Vegas this week ...