Depending on how you read it, New Zealand's latest tourism tagline can be a well-meaning plea for people to visit - or a ...

A New Zealand tourism campaign called “Everyone Must Go” is drawing derision at a time when New Zealanders themselves are ...

Instead, the new tagline, ‘Everyone must go!’ has caused controversy, with many describing it as ‘tone-deaf’ at a time of ...

The Australian-targeting marketing campaign is meant to be a playful take of the traditional sale, the agency says.

New Zealand's new tourism campaign aimed at Australians, 'Everyone must go!' faces local backlash as the nation grapples with ...

Editor’s note: Sign up for Unlocking the World, CNN Travel’s weekly newsletter. Get news about destinations, plus the latest in aviation, food and drink, and where to stay. New Zealand’s new ...

The first creatives from a new NZ$500,00 ($286,000) New Zealand Tourism campaign has generated backlash from multiple quarters. Aimed at Australian travellers, the campaign with ‘Everyone Must Go’ as ...

Morning Report listeners — have been brainstorming alternatives to the newly unveiled ‘Everyone must go’ tourism campaign.

A new campaign encouraging Australians to pick New Zealand for their next holiday has drawn ire for its campaign slogan "Everyone must go" amidst record-high emigration in the country. According ...

The tagline was mocked by the opposition politicians of New Zealand, social media users among others as it said “Sale now on, ...

The New Zealand government recently announced a new slogan to attract visitors to the country - ‘Everyone must go!' - as part ...

New Zealand 's latest tourism campaign, "Everyone must go!," has been widely ridiculed amid widespread job cuts and record ...