Rangan, V. K., and Marie Bell. Transforming Your Go-to-Market Strategy: The Three Disciplines of Channel Management. Boston, MA: Harvard Business School Press, 2006.

Organizations face increasing pressure to execute go-to-market strategies ... the Bible of a GTM strategy. Whether it’s by industry, revenue size or pain points, defining your ICP ...

The moves, announced at this week’s SAP Global Partner Summit, include a new go-to-market and revenue-share plan for partners, a new dashboard for tracking partner interactions with SAP and ...

Your go-to for B2B Marketing Training and Consulting backed by data science ... Janet Driscoll Miller in a free MarketingProfs webinar to uncover 3 key SEO insights and actionable tips to inform your ...

Whether you're courting international investors or launching a go-to-market strategy abroad, navigating cultural nuances, legal landscapes and communication styles can make or break your efforts.

Nearly six months after Ahead acquired CDI, the combined company is ready to drive significant value for customers and reshape its go-to-market strategy. “Now that the integration is rounding to ...