Insider has tested Function of Beauty's personalized haircare routine before and our opinions were mixed, so I was intrigued to see it launch a new purple shampoo and conditioner. Between salon ...

Want to create the illusion of brighter, blonder hair with every wash? It’s time you tried a purple shampoo. We’ve all been there. You come out of the hairdressers feeling like your blonde is ...

Learn more Whether you've been blonde all your life or recently took the plunge into platinum territory, you've likely heard how essential purple shampoo is for blonde maintenance. These violet ...

The best shampoos for gray hair are actually purple shampoos. Here’s what experts want you to know about using one, plus we rounded up the best options.

At just $16, this L'Oreal duo is within a few bucks of the lowest price we've ever seen, and it's way less pricy than ...

From a foundation hack that promises the best skin of your life to creating curly/wavy hair with your bathrobe belt, TikTok is filled with clever hacks and tricks. The video has amassed a ...

But, no more worries. The ultimate solution for your healthy blonde hair is here — Purple Shampoo. Brassiness refers to the yellow tones that can develop in blonde hair due to daily activities ...

My shampoo shelf tells the story of my many failed hairstyles. There’s the purple shampoo from my DIY-bleach escapades — and the bond builder that recovered the damage. There’s the hydrating ...

Purple shampoos work to counteract the brassiness (warm, yellow tones) that can appear in blonde hair thanks to product build up, chlorine, environmental exposure and heat styling. As purple and ...