Typography is often an overlooked element of branding, yet it plays a pivotal role in shaping how a company is perceived by its audience. From logos to marketing materials, the fonts and styles used ...

Typography is a powerful brand tool that can add visual meaning to what is communicated ... Global Marketing works with communications leaders in each school/unit to ensure the graphic design staffs ...

More generally, designers embraced the curves, flair, and experimental spirit of the time, giving rise to typography trends ...

Design is, above all else ... This is why many brands opt for a transparent background behind their text logo to allow the typography to stand on its own - not to mention the increased ...