In short, tourism boards’ promotional slogans and travel guidelines are equally important in getting tourists to come. As what Amazing Thailand rightly says, “It begins with the people”.

I am quite impressed by Malaysia’s tourism slogan, “Truly Asia”, as I think it is an appropriate description. “Amazing Thailand” and “Incredible India” capture and hold people’s ...

For example, for Slovakia, he chose “Land of Castles and Culture” over the real slogan, “Travel to Slovakia: Good idea”. For Iran he chose “Timeless Beauty, Endless Wonder” over the ...