One of the most significant advantages of traditional marketing is that ads are usually placed in prominent spots so many people can see them. Unlike digital marketing, viewers are not limited to ...

Though the marketing budget as a percentage of total revenue has increased substantially ... Its tried and true method remains alluring, especially among those who distrust or question the efficacy of ...

Digital marketing can be compared to surgery done using a scalpel while traditional marketing techniques can be compared to doing the same using a crude shove Proliferating digital comms platforms ...

The divide between traditional and digital marketing remains, and has become starker – fuelled through the growth of the e-commerce sector, borne out of survival and boosted by the newly adopted ...