Townsend—soon to celebrate its 95th birthday. Sales and marketing teams are trying all different approaches, but whether they flip the funnel, turn it, or "bop it" (the choice of my nine-year-old), ...

Content marketing is experiencing a paradigm shift. For decades, marketers have relied on the traditional funnel – a linear model designed to move consumers from awareness to action. But ...

In previous articles, we described how SaaS and recurring revenue growth does not operate within the traditional marketing funnel, but a more complex, bow-tie model. We also looked at the effects of ...