A Toys R Us commercial sparked major backlash for its use of artificial intelligence. The fallout marked the latest example of public outcry in the face of the nascent technology, Forbes reported.

Toys "R" Us just released its first AI-generated ad using Sora, OpenAI's text-to-video tool. Sora is not yet publicly available, but the toy company's creative agency, Native Foreign, has "alpha ...

Joan Verdon is a veteran retail reporter based in Northern New Jersey. Toys R Us is following in the footsteps of the biggest toy manufacturers and creating entertainment content to grow its brand.

Joan Verdon is a veteran retail reporter based in Northern New Jersey. WHP Global, the company that owns the Toys R Us brand, is targeting parents flying with children, and time-pressed business ...