Entering the Daytona 500, driver Kyle Busch drew the top odds to earn the NASCAR Cup Series’ season-opening checkered flag.

So, how did the NASCAR drivers stack up this year against one another? Let’s go through the top-10 merchandise movers in NASCAR, via Adam Stern of Sports Business Journal . 1.

Hendrick previously referred to the Ten Tenths Motor Club investment as a "passion project." Speedway Motorsports owns 11 NASCAR tracks nationally. The company is led by Marcus Smith. Hendrick ...