As social media grows in popularity, so do the opportunities for businesses to promote their products and services on a ...

As a result, their cars often command higher prices in the resale market. Ultimately, the importance of branding in the resale of consumer products cannot be underestimated. A strong brand not ...

Employers are increasingly looking for individuals who can demonstrate a clear sense of self and purpose, making personal branding more important than ever. One of the key elements of a successful ...

The future is bright for the B2B brands who are willing to adapt to the new opportunities that lie ahead, but it also requires caution. In 2019, the IPA in collaboration with the Financial Times ...

Brand heritage advertising leads to higher construal levels. Brand heritage advertising leads to a decrease in perceived brand uniqueness, but the effect is mediated by the construal level. Brand ...

The role and importance of branding in the achievement of increased sales is explored. The growth of ‘own-labels’ in the UK is considered and the different reaction of competitors to this ...