With the advent of generative AI, the teams responsible for PMF and GTM—product and marketing—must be more aligned than ever.

Your target customers are those who are most ... Once upon a time, business owners thought it was enough to market their products or services to "18- to 49-year olds." Those days are a thing ...

Sarvary, Miklos, and Anita Elberse. "Market Segmentation, Target Market Selection, and Positioning." Harvard Business School Background Note 506-019, September 2005. (Revised April 2006.) ...

NEW YORK — Target has shortened its go-to-market cycle to eight weeks, down from 27, for specific trending items so they can ...

Target's scaling back of its DEI initiatives impacts its partnership with entrepreneur and actress Tabitha Brown, shaking the ...

With this evaluation, you can establish what makes your product or service unique--and therefore what attributes you play up in order to attract your target market. Evaluate your competitors by ...

The plant-based protein bar brand doubles its offerings and presence in Target stores after being dropped seven years ago.

It is the moment when a product resonates deeply with a target market, resulting in exponential growth and laying the foundation for long-term value creation. Achieving PMF is an iterative process ...