The first step is to conduct a comprehensive analysis of the internal and external environment of your organization. This involves identifying the strengths, weaknesses, opportunities, and threats ...

“Strategic Marketing for Your Farm’s Future” addresses the marketing and production risks associated with commodity marketing and niche marketing to increase farm income. Stress, frustrations, and ...

In our 'Marketing Excellence' themed month Sunil Ramkali discusses how to deliver an effective pharmaceutical global strategic brand plan. Developing your global strategic brand and tactical plan ...

Paid, earned and owned media are no longer separate silos. They are all part of an integrated marketing communications strategic plan—one that leverages everything from digital media and public ...

The following discussion in the Lengyun Fashion Circle revolves around industry issues and summarized insights. These shared ideas are a collective reflection of industry wisdom and do not represent ...

The right prompts enable your teams to uncover novel market insights and generate innovative marketing and implementation strategies. This prompt-command approach can simplify strategic planning ...

The Digital Marketing: A Strategic Perspective online program from the Yale School of Management Executive Education empowers marketers and business professionals to transcend silos in their ...

Western Illinois University’s current strategic plan, Higher Values in Higher Education, contains four strategic goals for the university to achieve: Academic Excellence, Education Opportunity, ...