Examine the theory and practice of strategic communication. In this course, you’ll create a strategic communication plan designed to drive organizational goals. Through case studies and hands-on work, ...
And they consider the ways in which effective communication strategies differ across diverse cultures both ... The advertising strategy track prepares students for careers in account management, ...
it prepares students for a constantly changing professional world of strategic communication. As relevant professional studies and graduate surveys show, this professional world is characterised in ...
The undergraduate degree in strategic communication is designed for students interested in advertising, public relations and media design. Through a design-thinking process grounded in analytical and ...
Utilizes a service-learning approach wherein students adopt an organization to produce and present a comprehensive public relations campaign plan. Students use case studies and focus on ... including ...