Smart B2B marketing teams will include employees in their social media strategies, empowering them to become content creators ...

and social media marketing (SMM) is one of the most widely adopted strategies in digital marketing. If you’re equipped with a generous budget, running ads on platforms like Facebook can yield ...

The researchers looked at trends in cost per click (CPC), ad spend, clickthrough rate (CTR), and other key metrics (see the full methodology and analysis here). The pandemic has led many brands to cut ...