One could say that the two famous brands actually used their rivalry as a collaboration, since at a certain point, the Baczewski label read: The only vodka that can compare to this one is produced by ...

The European vodka market is experiencing significant trends according to IWSR Drinks. Diageo plc's Smirnoff leads the RTD beverage category, while Absolut, Brown Forman, and Finlandia Vodka ...