Ethan Imboden, vice president of design and strategy firm Frog, made the call, “It’s time to put forward and reformat marketing.” Here is the new format for retail marketing: Retailers have ...

If 2024 felt like the year of weir d for consumer brands, which produced such products as beer-infused ice cream, pretzel ...

Learn how to future-proof your business by adapting to external disruptions. Discover strategies for resilience and examples of companies fighting industry shifts.

The integration of augmented reality (AR) and virtual reality (VR) technologies is reshaping the retail marketing landscape.

The design and management of store, catalog, and Internet-based retail channels. Topics include how retailers create value for the producer and the end user, the financial and marketing strategies ...

Despite the immense potential, some retailers have yet to fully embrace the shift, sticking to familiar strategies and traditional ... 10% to 30% of the global retail media mix.

The module reflects major interests in positioning strategy, store choice and location ... Students should understand the use of the major retail marketing tools for generating competitive advantage ...

Explore how adopting multichannel and multiformat strategies, integrating Gen AI in content creation, and aligning content ...

Umali Jr. is the president and CEO of Gardenia Philippines, one of the few professional CEOs who has maintained his position ...

Discover the evolution of digital retail marketing strategies powered by data. Navigate the common challenges and barriers encountered when working with technology partners. Understand how leading ...