In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have ...

It turns out that values are far more reliable than demographics and psychographics combined, according to David Allison, author of The Death of Demographics, Valuegraphics Marketing for a Values ...

However, Psympl's study suggests that understanding psychological drivers—what the firm refers to as psychographic data—can lead to more nuanced and effective marketing and client engagement ...

However, Psympl's study suggests that understanding psychological drivers—what the firm refers to as psychographic data—can lead to more nuanced and effective marketing and client engagement ...