Though the industry is rife with competition, promotions are not always worth it if they’re costing you your mental health.

Although sales promotion is part of the marketing mix, individual activities will have their own immediate objectives which may not always fully integrate with the product's long-term strategy. It is ...

To celebrate the 1984 Los Angeles Summer Olympic Games, McDonald's launched a new promotion. It ended up costing the chain a ...

These actions have also been shown to be cost-effective as a good way of spending money on activities that improve health outcomes. This report is designed to enhance what is already known about the ...

the most costly promotion in the organization's history. While it's not exactly known how much it cost the Illinois-based burger chain, experts theorize the final price tag was somewhere in the ...

Cite this: The Cost of Pushing Pills: A New Estimate of Pharmaceutical Promotion Expenditures in the United States - Medscape - Jan 01, 2008. Marc-André Gagnon is with the Département de ...