Selecting packaging materials that resonate with your customer is essential to maintaining a strong brand connection. Misaligned choices can create a disconnect that negatively affects customer ...
Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access information on a device and to provide personalised ads and content, ad and ...
New developments in Europe make a filing strategy for registered designs and trade marks even more essential for the modern consumer business. Read ...
Lidl GB has committed to removing all packaging designs deemed attractive to children from its least healthy own-brand products by mid-2025, aiming to support healthier choices.
Keera said the product had been her “holy grail” for nearly four years. That is until Eva NYC changed the bottle’s packaging and reduced the amount of product it offered customers. “ ...