Reviewed by Erika Rasure Fact checked by Vikki Velasquez Product Differentiation vs. Price Discrimination: An Overview Product differentiation and price discrimination are two strategies used in ...

Star products have a high market share in a fast growing market. Cash cows have a high market share in a slow growing market. Question marks or Problem children products have a low market share in ...

Greenstein, Shane, and Garey Ramey. "Market Structure, Innovation and Vertical Product Differentiation." International Journal of Industrial Organization 16, no. 3 (May 1998): 285–311.

Differentiated product consumption choices made without full information can lead to welfare losses from regret and missed opportunities, but a lack of post-purchase usage data has prevented their ...