Here's how to write a five-part marketing plan that works as hard as you do: This introductory section contains an overview of your situation as it exists today and will provide a useful benchmark ...

Firms are deploying new tools to create campaigns and track how effective their marketing spending is, but the core concept ...

If you've just added the not-so-simple task of "Marketing Campaign" to your to-do list, you might find yourself struggling to get started. Planning an entire campaign is no easy feat, and it can be ...

Provides practical experience in planning and implementing marketing research. Covers the sale of marketing research in business management; survey research and questionnaire design; scientific ...

On behalf of the Glenwood Springs Tourism Management Board, I am thrilled to announce the City of Glenwood Springs has ...