Every year since 1999, Pantone has announced a hot new color to be its upcoming “Color of the Year,” a trendy shade that you’re sure to start seeing everywhere — from your clothing to ...
According to Pantone, its Color of the Year program shows how global events can translate into the "silent language" of color. Its chosen shade is therefore meant to speak to the world's emotional ...
The Pantone Color Institute’s color word-association ... though she adds it can also serve as a “foundational shade [that] creates the base upon which to layer” a more vibrant look.