Terms like “coconut” and “Oreo” – meaning brown on the outside, “white on the inside” – are still thrown around to describe Black and brown people who don’t conform to reductive ...

In 2021, our penetration plummeted -2.3bp and our category declined -7%. Oreo was only bought 3.7 times in 52 weeks out of 54 biscuit purchases annually.. To drive growth, we had to get more people to ...