Cross-Channel Integration: Leverage the strengths of different online channels by integrating them strategically. For example, use social media platforms to promote blog content, and include links to ...

What is a digital marketing strategy? A digital marketing strategy is a comprehensive plan that guides a business on how to use online channels–including websites, emails, and social media–to ...

Are you a startup and are worried about winning success on the internet? Learn and develop a winning digital marketing ...

From channel strategy, team structures and data privacy, to growth marketing, emerging technologies and data-backed decision-making, you’ll build a diverse portfolio of digital marketing skills you ...

Edelman, Benjamin, and Scott Duke Kominers. "Online Marketing at Big Skinny." Harvard Business School Case 911-033, February 2011. (Revised February 2012.) (request a courtesy copy.) ...

Reaching multiple generations doesn't have to be a challenge. Learn how to craft a unified, data-driven marketing strategy that combines personalization, multi-channel reach and timeless techniques to ...

When it comes to customer happiness, it often greatly depends on the entire customer experience, from finding a brand online ... a successful omnichannel marketing strategy to address this ...

Struggling to decide where to focus your marketing efforts? Learn how a cross-channel marketing strategy can help small ...

In conversation with BrandWagon Online, Neha Kulwal, MD, APAC and India, Mitgo, explains how Admitad is navigating the shift, ...

Online digital marketing master’s programs help students get a leg up in their careers as marketers, digital media creators and advertising managers. Students learn marketing strategies and data ...

Online DBA in marketing programs explore frameworks for marketing strategy and decision-making as well as management and research. An online DBA with a marketing focus offers flexibility for ...

B2B Marketing: Growth Strategies for Your Organization is designed for professionals who want to ... The program consists of 8 modules delivered over 9 weeks online. Learners can expect to dedicate ...